Stop buying the whole internet.
Place your product only on builder-owned sites you would be proud to appear on.
The sponsor network for the builder web
One campaign.
The builder web.
Choose the sites. Set your CPC. Publishers approve the fit. SponsorCircuit turns dozens of one-off deals into one transparent campaign.
Advertiser chooses Publisher approves 75% goes to the publisher
Sample campaign
Interactive proof
Campaign / 001
Draft
Reach active builders
Campaign balance
$1,000
Choose sample publishers
3 selected
01
Select sites3 publishers
02
Publisher reviewFit approved
Publisher earns · 75%
$0.75
SponsorCircuit · 25%
$0.25
Sample workflow · Launch mechanics shown for illustration
100% site choice
Publisher approval
75% publisher share
One shared balance
Relevant builder traffic
01The gap
The independent web is already an ad network. It just isn’t connected.
Great products need distribution. Great sites deserve sponsors.
Today, both sides lose time on tiny negotiations—or hand the relationship to a black box. SponsorCircuit gives builders one transparent place to find each other.
Turn 50 small deals into one campaign.
One balance, one workflow, and a clear CPC offer across your selected publishers.
Your traffic can be small and valuable.
Approve relevant products, protect your audience, and keep most of every paid click.
02How it works
Two sides. One honest workflow.
The advertiser chooses.
The publisher decides.
No mystery placements and no open exchange. Every relationship starts with intentional selection and human approval.
For advertisers
Buy relevant attention.
- 01Fund one balance
Add a campaign budget instead of arranging dozens of individual sponsorships.
- 02Choose every site
Browse approved builder properties and select only the audiences that fit.
- 03Set your CPC offer
You decide what a relevant click is worth. Publishers can accept or pass.
- 04Run after approval
Your campaign starts only on the properties that accept the fit.
For publishers
Monetize without the sludge.
- 01Add your property
Directories, launchpads, blogs, newsletters, and useful little tools all belong.
- 02Verify ownership
Prove the property is yours before it becomes available to sponsors.
- 03Approve the fit
Review the product and CPC offer before any placement goes live.
- 04Keep 75%
Earn three quarters of every validated click you send.
03Fair economics
Transparent by default
Every dollar has an address.
No hidden auction spread. The same split, visible to both sides.
To the publisher
$0.75
75%
To SponsorCircuit
$0.25
25%
Example shown at a $1.00 CPC offer. Advertisers set the offer; the split stays the same.
04Launch safeguards
Start curated. Earn automation.
Fraud is harder when nobody is anonymous.
The first version stays deliberately human. Advertisers select each property, publishers approve each sponsor, and new inventory enters through review.
Publisher verification
Confirm site ownership before a property can receive campaigns.
Explicit campaign approval
No automatic placement. Both sides know exactly who they are working with.
Click validation
Filter obvious repeats, bots, and abnormal patterns before clicks become payable.
Measured payouts
Use a review window and sensible campaign caps while the network earns trust.
05The publisher web
Small sites. Serious distribution.
If builders trust it,
it belongs in the circuit.
You do not need millions of pageviews to deserve a good sponsor.
Launchpads
Directories
Newsletters
Developer tools
Builder blogs
Micro products
.lol sites
Communities
06Approved network
Vetted before visible
Meet the builders
joining the circuit.
Only reviewed accounts that explicitly agree to be featured appear here.
First cohort under review
Approved profiles will appear here.
We’re vetting the first advertisers and publishers now—carefully, and with permission.
Early circuit access
Help build the network you want to use.
Join the first group of advertisers and publishers shaping the economics, safeguards, and launch inventory.
✓ Early access
✓ Product updates only
✓ No list sharing
You’re on the circuit
Thanks for joining early.
We’ll be in touch as the first publisher inventory and campaigns come online.
07Questions
The short version
Frequently asked.
What is SponsorCircuit?+
A curated sponsorship network connecting products with independent builder-owned sites. Advertisers select the properties, set a CPC offer, and publishers approve the fit.
Who can become a publisher?+
Launchpads, directories, tools, newsletters, blogs, communities, and other useful independent properties with a real builder audience can apply.
Who decides where an ad appears?+
The advertiser chooses every publisher on the campaign. Each publisher then reviews the sponsor and offer before accepting.
How does pricing work?+
For the first version, advertisers set their CPC offer. When a publisher accepts and sends a validated click, 75% goes to the publisher and 25% to SponsorCircuit.
How will SponsorCircuit handle click fraud?+
The launch model combines property verification, explicit approvals, click validation, sensible campaign caps, and a payout review window. Safeguards will evolve transparently with real network data.
When does the network launch?+
We’re assembling the first group now. Waitlist members will help shape the initial inventory, offers, and launch rules before broader access.